Content Creation
Vanessa Gatelein
Experienced Global Content Creator and Content Writer
Here is a sampling of content that I have created for consumers, business partners and employees depending on the program or initiative.
Blogger & SEO Writer
Client: Juice Plus+
Brief: From 2017-2024, I’ve written consistently about health topics that support plant-based nutrition.
As the website has been newly launched, my work is being recycled, released as new content and used under a different author name to keep anonymity since I no longer work there.
Here are a few articles that have been posted recently.
Blogger & SEO Writer
Client: You Belong in Basel
Brief: Write health and wellness content related to living in Basel.
Kick Start 10 Program
Client: Juice Plus+
Brief: Created for customers in order to support use of the products and food supplements
Concept: a 10-day exploration into different areas of food and lifestyle. Each area normally makes a big difference in health when a change is made there.
I created the program as well as wrote the content in this booklet. Creative team did the visualisation.
Download the PDF program from Dropbox below.
Hello Spring Recipe Book
Client: Juice Plus+
Brief: Created for customers in order to support use of the products and food supplements
Concept: Seasonal recipes that are yummy and inviting.
Download the PDF program from Dropbox below.
WhatsApp Challenge/Program
Boost Your Brain Social Challenge
Client: Philip Morris International
Brief: Created for the Balanced You platform. Topic, train your brain for mental health awareness.
Concept: Boost Your Brain - 10-Day WhatsApp Challenge. Each day receive a new practice to support mental health. In the chat every day was a new video explaining the details of the daily challenge.
(Telegram or WhatsApp)
Video Content
Introducing Kale
Client: Juice Plus+
Brief: Make healthy living fun and accessible. Inspiring introduction to super foods.
Focus: Leafy greens… kale.
Fitness You Love
Client: Philip Morris International
Brief: Explore how to motivate people to move their body and find the fitness they love.
Concept: Do a fitness “taster” without commitment.
Client Story: Improve Heart Health
Client: Philip Morris International
Brief: Created for the Balanced You platform. Topic, cholesterol and how to improve health markers.
Concept: Instead of dieting, adding in beneficial foods and lifestyle tweaks each week for ultimate client success! Lots of wins encouraged more changes and the result was better health markers and not having to go on meds.
